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Business and Technlogies Aligned
Multi-channel IS
Infrastructure
of existing banking systems rarely meets basic functional requirements
dictated by new business environment. As a consequence new system is
designed to extend existing system and meet the following requirements:
- Access trough number of channels
- Common business logic and rules
- Secure information exchange
- Integration with core-banking systems for transaction processing and information retrieval
- Extensibility with new channels and services
Multi-channel IS enables fulfillment of business goals trough:
- Offering customers a personalized self service counter. Customers have access to common teller-channel services.
- Offering
customers unique possibilities that are costly or technically
impossible over traditional distribution channels. Customers are
provided with real-time information regarding their accounts,
investments, stock-exchange via. fax, e-mail, SMS, paging and other
messaging systems.
- Increasing customer loyalty by customizing and personalizing to customer.
- Cross-selling financial services targeted at specific customer needs.
- Extracting patterns from customer-system interaction and surveys.
- Lowering transaction cost by switching users from expensive to cost-effective distribution channels.
- Maintaining value of investments in existing legacy systems with optimal system integration.
Channels
Technologies behind the channels can be defined as:
- Information exchange technologies, and
- Information presentation technologies.
Combination
of technologies from the two defines the channel overall
characteristics. Web channel, for example, is defined by WAN
technologies and protocols enabling information exchange and HTML
standard for presentation.
This
exposes a fact that different channels can share same exchange
technologies. Channels are constrained by their characteristics and
this must be taken into account when adapting banking services for
channel distribution. Interactive voice response as one of the channels
could be used for reading multiple pages of account statement, but it
is obvious that we can switch this usage scenario to fax or e-mail
channel.
Common Business Logic
Business
logic in an e-banking system is represented as set of business rules
that answer the common questions: How? When? What? What if? Rules are
defined once per business area ie.savings and applied in consistent
manner over the distribution channels.
Service Examples
- Financial
planning tools and calculators. Loan repayment calculator implemented
as web application. Customer is provided with useful tool while bank is
able to target customer as potential loan user.
- Targeted
financial news. "New bachelor tax is reality...you should pay following
amount... you can fill transaction form if you click here...." Customer
is provided with template filled transaction form waiting for his
approval and signoff.
- Micro
targeted marketing campaigns. Customers who have calculated
amortization of their mortgage are presented with local real-estate
agency advertisement.
- Educational
content related to important financial decisions in customers life.
University education plans, investments, retirement plans etc.
- Building
on-line communities gathering users with similar interests and
providing them with membership discounts. Customers are encouraged to
recommend services based on their positive experience.
- Credit/debit card account application form.
- Bill presentment and bill settlement.
- Scanned preview of cleared checks.
Securuty
Security
is biggest concern for banks offering on-line services and is defined
as combination of technologies, measurements, procedures and policies
protecting sensitive information from exploit and abuse. I-Bank
technology deals with four key components:
Authentication
Identity check of the user interacting with system. Authentication
methods and procedures are constrained with distribution channel
characteristics. Following methods are supported:
- username/password
- cookie based
- token (hard, soft, 2 factor)
- PKI certificates based (smart card, mini cd as a medium)
Data integrity
- Providing secure data exchange between customer and bank in a way
that prevents unauthorized access and modification. Data integrity is
enforced at transport (SSL, TLS, WTLS) or application (PKI) level.
Network integrity - Standard for intrusion detection and prevention is hard/soft
firewall. Configuration enables optimal trade-off between maximum
security and maximum availability extreme.
Data encryption - Securing sensitive customer information kept in the database (passwords, financial data etc.).
Deployment and Integration with Existing IS
Majority
of banks are not new to the industry of financial services and
transaction processing. Banks have their legacy systems often called
core-banking system. Since multi-channel IS is not an autonomous
system, design and architecture specify functional requirements for the
existing core-banking system. This specification resembles ideal model
which provides following features:
- clearing financial and non-financial transactions,
- viewing transaction history,
- viewing customer profiles, and other non-transactional data
- notification of core system events.
Absence
of features in core-banking system affects overall experience, but the
problem can be solved by extending existing system with required
features. Clear specification of touching points for two systems, and
integration of (most often) different technologies is the critical
moment in deployment process. Pexim's universal banking system PUB 2000
completely meets required functionality.
Architecture
Architecture
of a proper solution must pay attention to platform and technology
constraints. I-bank technology is based on two emerging platforms
supported by our key partners: Microsoft and Cisco. Combination of
Microsoft .Net and Cisco E-services platforms are guarantee for
technology investment for future. Detailed architectural overview of
our solution can be found in i-Bank technology specification.
N-Tier iBank Achitecture
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